top of page


Contact Us


28-30 Hanway Street,  London, W1T 1UL

+44 (0) 203 814 8992 






There are currently no vacancies



About Us​

​​Founded in 2014 by Paul Ruff, the collaborative studio is engaged in ongoing partnerships with private clients, councils, cultural institutions, developers, and designers. For us, through architecture, we can contribute to a brighter and more sustainable future.


With any given context, typology, budget, or complexity, our considered and analytical process aims to arrive at beauty, supported by sound technical solutions and efficient means. From concept to completion, we create carefully crafted architecture that seeks to inspire people and place; whether prestigious mixed-use masterplans or intimate projects capturing the intricacies of everyday domestic life.


We believe that meaningful design is the result of open conversation. Our studio is home to a tight-knit group of accomplished, agile designers. Our collective track record of experience enables us to confidently lead with creativity, candour and care - both newer and established clients towards realising their vision. We have fostered an appreciation for the uniqueness of every context; helping shape enduring places wherever we work.


With offices in London and Exeter, we are skilled in handling the complexity of the city, as well as regional nuances beyond the capital. Our teams boast a unique blend of specialisms that are design focused and technically adept. This diversity of thought and talent is our foundation and catalyst in creating projects where every detail is designed to last and adapt over generations.



Our team’s varied services and skills are tailored to the requirements of each brief, ranging from delivering ‘Full Architectural Services’ to feasibility studies or creating furniture, artwork and installations. We offer strategic portfolio, conceptual and technical support, alongside project management and site supervision, catering each individual package of services to suit the needs of our clients.


Our Senior Team​

RUFFarchitects_Paul Ruff.jpg
80be70_0f5885d6b137434b9677dd9803c4b1c6~mv2 (1).png


Paul Ruff​

Senior Architect

Lucy Ashton-Griffin​

Senior Architect

Teodora Petrova

In 2014, Paul formed RUFFARCHITECTS; a practice with a simple ambition to design and deliver residential, cultural and commercial architecture that makes a difference. For almost a decade they have done exactly that. 
Building on his extensive portfolio of leading both large scale, complex mixed-use schemes as well as intimate, bespoke projects
Paul has since honed a careful approach founded on a sensitivity, resourcefulness and responsiveness to client needs.

From the intricate refurbishment of The Barbican Centre, to the challenging construction of London Olympic Athletes’ Village, Paul’s ethos of craft and collaboration from concept design through to delivery is always evident. Paul has crafted an ethos of agility and nimbleness, reflecting differing skills each project requires, fostering within the wider team an innovative and accountable approach.

Prior to establishing RUFFARCHITECTS, Paul worked for Stirling Prize Winner, Allford Hall Monaghan Morris, and at the award- winning Ian Ritchie Architects on major national and international schemes.

As an extension of this work, Paul is an invited lecturer and critic at Oxford Brookes University and guest critic at Central Saint Martins’ architecture faculty.

Teodora joined RUFFARCHITECTS from PTE, bringing with her a broad and detailed knowledge of all types and scales of multi-residential schemes. Her focus is on ensuring site viabilities can create beautiful, deliverable masterplans 
and housing typologies.
As Senior Architect, Teodora oversees all early-stage design in the studio, coupled with delivering some of our largest residential projects, including consistent notable projects over 18m. She chairs peer design reviews at each RIBA stage, which include buildability and sustainability checklists based on our studios key values of innovative, sustainable, and accountable design. Teodora's in-depth experience provides the perfect basis for initiatives and lessons learnt at all stages to be incorporated into deliverable design development.

Alongside her extensive residential portfolio Teodora’s passion is community based and cultural projects and she has led the design on a number of our key repeat client commissions. RUFFARCHITECTS experience in sensitive sites, ranging from listed buildings, conservation areas and areas of outstanding natural beauty provide a wide range of considerations to be carefully integrated into each emerging scheme design.

Lucy joined RUFFARCHITECTS from shedkm and specialises in technical design and delivery. An inquisitive and keen problem solver as well as an experienced Architect and BIM Manager. As Senior Architect, Lucy oversees technical 
design in the studio, assisting project leads with technical reviews and detailed project planning. A knowledge of project programming and delivery assists with the management and resourcing of staff. Lucy monitors workflows and studio standards to maintain a level of quality in the RUFFARCHITECTS output.

Lucy has a wealth of residential and mixed-use project experience, having worked on residential schemes for both private and public sector clients including a portfolio of modular social housing and large-scale apartment schemes. Since joining RUFFARCHITECTS she has lead projects in a number of different sectors such as residential, senior living and healthcare.

Having a passion for onsite delivery work across different procurement routes, Lucy provides knowledge of contract administration and the Principal Designer role. A continuity and opportunity for shared knowledge that the studio provides through feasibility, planning and our multiple large scale construction stage projects.





AJ Architecture Award - Housing Project of The Year (£20 million and over) (Winner) - Lion Green Road

British Homes Award 2023 - Development of the Year (Over 100 Homes) (Winner) - Lion Green Road

British Homes Award 2023 - Apartment Development of The Year (Winner) - Lion Green Road

British Homes Award 2023 - Affordable Housing - (Finalist) - Lion Green

Irish Construction Industry Awards 2023 - Contractor International Project of the Year (Winner) - Lion Green Road​

New London Awards 2023 - Housing (Finalist) - Lion Green Road

Building Awards 2023 -  Project of the Year (Finalist) - Lion Green Road

Inside Housing Development Awards 2023 - Affordable Housing Development (Finalist) - New Road Triangle

NLA Housing Londoners: Innovation in Delivery and Design - Case Study - Lion Green Road
Civic Trust Awards - Regional Award Shortlisting - Lion Green Road


NLA Dont Move, Improve: Urban Oasis category (Winner) - Church Road

Dezeen Awards: Emerging Architectural Studio (Shortlist)

Dezeen Awards: Urban House category (Longlist) - Church Road

AJ Retrofit Award (Finalist) - Church Road

AJ Retrofit Award 2022 (Finalist) - Barbican Cinema 1



NLA Retrofit Award - Conservation and Retrofit category (Finalist) - Barbican Art Gallery


NLA Don't Move Improve Award 2020 (Finalist) - Wetherhill


Oxford Preservation Trust Award (Winner) - Dora Carr Close

Civic Trust Award (Finalist) - Dora Carr Close

Housing Design Awards (Finalist) - Dora Carr Close

RIBA Regional (South) Award (Finalist) - Dora Carr Close


BD Awards: BD Young Architect of The Year

AR Future Projects Award - East Street

AR Future Projects Award - Mcleod Road


RIBA Rising Start Award

AJ Retrofit Award (Finalist) - 106 St Margarets



bottom of page