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Hearst Institute

Client:Hearst

Value:Confidential

Status:Completed

Awards:

Concept design and delivery of the refurbishment of the existing lower-ground level office space at St Anne’s Court, Soho provides a new dedicated 250sqm skin and haircare product testing facilities for the iconic Good Housekeeping brand. GHK is one of the oldest continuous magazine publications in the UK, for the largest international publishing house, Hearst.

As a state-of-the-art facility dedicated to product testing, the bespoke laboratories within the Hearst Institute are based on significantly remodelled spaces within the existing retained building. Designed to provide a publicly accessible live studio, absorption within the testing process can be experienced. The working lab space, as well as flexible staff working areas support the studio provision. Here early phases of market research and product development through to quality testing and marketing is undertaken for a number of the nations most recognised brands.

Full internal reconfiguration and building services where curated within this highly impactful design. The aim being to provide a functional and elegant visitor experience, drawing on a contemporary interpretation of the origins of the GHK brand within the Art Deco period and interior style. Colour use, bespoke designed furniture and equipment requirements were all seamlessly integrated.

Our working wall for product trialling encapsulates both advance testing equipment with splashes of nostalgic references from the Hearst archive, individually selected and curated. The bespoke floor to ceiling metalwork is also adaptable to the changing needs of the venue and allows for future relocation if necessary.

The Hearst Institute will support the Good Housekeeping Cookery School also at St Anne’s Court, whilst continuing to test and review products and services for the public and wider beauty industry.

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