Services About RUFF Services The Team Awards Clients Vacancies At RUFFARCHITECTS , our diverse range of services and skills are meticulously tailored to meet the unique requirements of each project. We pride ourselves on delivering comprehensive architectural solutions, from initial feasibility studies to the creation of bespoke furniture, artwork, and installations. Our offerings include: Full Architectural Services We provide end-to-end architectural services, ensuring every detail of your project is managed with precision and creativity. Our comprehensive approach covers all phases of design and construction, from initial concept through to completion. Feasibility Studies Our team conducts detailed feasibility studies to assess the viability of your project. We will analyse various factors, including site conditions, budget constraints, and regulatory requirements, to provide you with informed recommendations and strategies. Conceptual & Technical Support We offer robust conceptual and technical support to bring your vision to life. Whether it's developing innovative design concepts or ensuring technical accuracy, our expertise ensures your project is executed flawlessly. Project Management & Site Supervision Effective project management and site supervision are crucial to the success of any project. Our experienced team ensures that every aspect of the project is meticulously managed, from scheduling and budgeting to quality control and compliance. Strategic Portfolio Management Our strategic portfolio management services help clients optimise their property portfolios. We provide tailored advice and solutions to enhance the value and performance of your assets. Conservation Advice As a practice registered on the RIBA Conservation Register and accredited on the Conservation Register, we offer expert conservation advice. Our team is passionate in preserving and enhancing the historical and architectural significance of heritage buildings. Passivhaus Design We are committed to sustainable design and offer Passivhaus design services to create energy-efficient buildings. Our Passivhaus-certified professionals ensure your project meets the highest standards of thermal comfort and energy efficiency. Bespoke Furniture, Artwork & Installations Our creative team designs and crafts unique furniture, artwork, and installations tailored to your specific needs and aesthetic preferences. These bespoke creations add a distinctive touch to your space. Commitment to Excellence and Safety We are proud to be committed to the Living Wage Foundation, ensuring fair wages for all our employees. Additionally, our membership with RoSPA (The Royal Society for the Prevention of Accidents) underscores our dedication to prioritising health and safety, protecting our workforce, and ensuring regulatory compliance. At RUFFARCHITECTS , we cater each individual package of services to suit the needs of our clients, providing a personalised approach that ensures the highest standards of design, functionality, and safety. Whether you're embarking on a new build, a renovation, or a conservation project, our team is here to support you every step of the way.

Clients About RUFF Services The Team Awards Clients Vacancies

Selected Projects Commercial Cultural Homes Housing EAST STREET DORA CARR CLOSE TOTTENHAM HALE PAVILION BRIDGE HOUSE BERESFORD STREET GRAYS INN ROAD BARBICAN CINEMAS 2&3 GUILDFORD PLAZA HOUSE OF HEARST MARSTEAD LIVING LION GREEN ROAD NEW ROAD TRIANGLE BARNET HOUSE BARBICAN ART GALLERY BARBICAN CINEMA 1

Architecture | RUFFARCHITECTS | Soho | Architect in London, England RUFFARCHITECTS Projects News Studio Search 28-30 Hanway Street, London, W1T 1UL / +44 (0) 203 814 8992 / info@ruffarchitects.co.uk © 2025 By RUFFARCHITECTS

About RUFF Services The Team Awards Clients Vacancies Awards 2025 Guildford Design Award - Winner of Winners - Guildford Plaza Guildford Design Awards - Multiple Housing - 30 Homes and Over (Winner) – Guildford Plaza Guildford Design Awards - Regeneration Project (Winner) – Guildford Plaza Guildford Design Awards - Public Realm (Highly Commended) – Guildford Plaza 2024 British Construction Industry Awards - Residential Project of the Year (Finalist) - Lion Green Road British Construction Industry Awards - Placemaking Project of the Year (Finalist) - Lion Green Road British Home Awards - Director Paul Ruff Judging 2023 AJ Architecture Award - Housing Project of The Year (£20 million and over) (Winner) - Lion Green Road British Homes Award 2023 - Development of the Year (Over 100 Homes) (Winner) - Lion Green Road British Homes Award 2023 - Apartment Development of The Year (Winner) - Lion Green Road British Homes Award 2023 - Affordable Housing - (Finalist) - Lion Green Irish Construction Industry Awards 2023 - Contractor International Project of the Year (Winner) - Lion Green Road New London Awards 2023 - Housing (Finalist) - Lion Green Road Building Awards 2023 - Project of the Year (Finalist) - Lion Green Road Inside Housing Development Awards 2023 - Affordable Housing Development (Finalist) - New Road Triangle NLA Housing Londoners: Innovation in Delivery and Design - Case Study - Lion Green Road Civic Trust Awards - Regional Award Shortlisting - Lion Green Road 2022 NLA Dont Move, Improve: Urban Oasis category (Winner) - Church Road Dezeen Awards: Emerging Architectural Studio (Shortlist) Dezeen Awards: Urban House category (Longlist) - Church Road AJ Retrofit Award (Finalist) - Church Road AJ Retrofit Award 2022 (Finalist) - Barbican Cinema 1 2021 NLA Retrofit Award - Conservation and Retrofit category (Finalist) - Barbican Art Gallery 2020 NLA Don't Move Improve Award 2020 (Finalist) - Wetherhill 2019 Oxford Preservation Trust Award (Winner) - Dora Carr Close Civic Trust Award (Finalist) - Dora Carr Close Housing Design Awards (Finalist) - Dora Carr Close RIBA Regional (South) Award (Finalist) - Dora Carr Close 2018 BD Awards: BD Young Architect of The Year AR Future Projects Award - East Street AR Future Projects Award - Mcleod Road 2017 RIBA Rising Start Award AJ Retrofit Award (Finalist) - 106 St Margarets

About RUFF Services The Team Awards Clients Vacancies The Senior Team DIRECTOR Paul Ruff In 2014, Paul formed RUFFARCHITECTS ; a practice with a simple ambition to design and deliver residential, cultural and commercial architecture that makes a difference. For almost a decade they have done exactly that. Building on his extensive portfolio of leading both large scale, complex mixed-use schemes as well as intimate, bespoke projects. Paul has since honed a careful approach founded on a sensitivity, resourcefulness and responsiveness to client needs. From the intricate refurbishment of The Barbican Centre, to the challenging construction of London Olympic Athletes’ Village, Paul’s ethos of craft and collaboration from concept design through to delivery is always evident. Paul has crafted an ethos of agility and nimbleness, reflecting differing skills each project requires, fostering within the wider team an innovative and accountable approach. Prior to establishing RUFFARCHITECTS , Paul worked for Stirling Prize Winner, Allford Hall Monaghan Morris, and at the award- winning Ian Ritchie Architects on major national and international schemes. As an extension of this work, Paul is an invited lecturer and critic at Oxford Brookes University and guest critic at Central Saint Martins’ architecture faculty. ASSOCIATE Teodora Petrova Teodora joined RUFFARCHITECTS from PTE, bringing with her a broad and detailed knowledge of all types and scales of multi-residential schemes. Her focus is on ensuring site viabilities can create beautiful, deliverable masterplans and housing typologies. As Associate, Teodora oversees all early-stage design in the studio, coupled with delivering some of our largest residential projects, including consistent notable projects over 18m. She chairs peer design reviews at each RIBA stage, which include buildability and sustainability checklists based on our studios key values of innovative, sustainable, and accountable design. Teodora's in-depth experience provides the perfect basis for initiatives and lessons learnt at all stages to be incorporated into deliverable design development. Alongside her extensive residential portfolio Teodora’s passion is community based and cultural projects and she has led the design on a number of our key repeat client commissions. RUFFARCHITECTS experience in sensitive sites, ranging from listed buildings, conservation areas and areas of outstanding natural beauty provide a wide range of considerations to be carefully integrated into each emerging scheme design.

Overview: Achieving a total of 301 units across 13 levels at Phase 1, this student accommodation project on Beresford Street sits on a 0.95HA site, becoming a crucial part of the Woolwich townscape. The scheme boasts 9,537sqm of amenity and accommodation, covering both cluster and studio unit types. Phase 2 delivers an additional 120 units, significantly enhancing the overall offer to residents. Community Impact & Value: The design provides improved active frontages to Beresford Street while respecting nearby heritage assets. Set back levels help to break up the building's massing and reduce the visual dominance of its height. A combination of external and internal amenity provisions promote social connection and student well-being. Technical Insights & Challenges: Co-ordination with specialist subcontractors has allowed for detailed articulation across the scheme, namely the chamfered brick detailing to the window reveals and carefully chosen material palette. The sensitive context adjacent to a conservation area required ongoing collaboration with the local authority planning department, to deliver a contextually relevant yet innovative building. Ongoing focus on landscaping design has been key in supporting and increasing local biodiversity. Key Achievements: Located prominently on Beresford Street, the scheme forms an integral part of the wider Woolwich Arsenal master plan. It is currently on site in line with the construction programme, with occupation due in 2026. BERESFORD STREET Client: Hurlington Capital & QIP Value: PH 1: 30.9 m, PH 2: 15.6 m Status: Construction Overview: Achieving a total of 301 units across 13 levels at Phase 1, this student accommodation project on Beresford Street sits on a 0.95HA site, becoming a crucial part of the Woolwich townscape. The scheme boasts 9,537sqm of amenity and accommodation, covering both cluster and studio unit types. Phase 2 delivers an additional 120 units, significantly enhancing the overall offer to residents. Community Impact & Value: The design provides improved active frontages to Beresford Street while respecting nearby heritage assets. Set back levels help to break up the building's massing and reduce the visual dominance of its height. A combination of external and internal amenity provisions promote social connection and student well-being. Technical Insights & Challenges: Co-ordination with specialist subcontractors has allowed for detailed articulation across the scheme, namely the chamfered brick detailing to the window reveals and carefully chosen material palette. The sensitive context adjacent to a conservation area required ongoing collaboration with the local authority planning department, to deliver a contextually relevant yet innovative building. Ongoing focus on landscaping design has been key in supporting and increasing local biodiversity. Key Achievements: Located prominently on Beresford Street, the scheme forms an integral part of the wider Woolwich Arsenal master plan. It is currently on site in line with the construction programme, with occupation due in 2026.

Overview: Our proposals for a vibrant, mixed-use, dynamic pavilion sit at the heart of London-based developer, Related-Argent's plans for a vibrant new North London neighbourhood. Independent restaurants, shops, cafes, office space, new health centre, and over 1000 homes all form part of a new central public square which the Tottenham Hale Pavilion centralises. Community Impact & Value: The project was commissioned following an invited competition, our response to the brief sought to create a scheme that balanced moments of openness and quieter spaces sheltered from the activity around. These opposing conditions require a suitably dynamic building. Orientated to enclose specific parts of the civic square, the lower volume shifts and steps in plan to provide a mix of shelter and access, giving a duality to the ground floor of the slender scheme. Technical Insights & Challenges: Despite sharing a similar footprint, the upper floor differs dramatically from the ground floor, establishing a strong distinction between base and top. The translucent top is designed to be just as flexible as the active ground level, accommodating different functions throughout the day. Public areas of the first floor provide a considered outlook during the daytime and are illuminated internally at night, becoming a wayfinding beacon and focal point of the square. Key Achievements: The mixed-use 750sqm Pavilion utilises Modern Methods of Construction to create a civic centrepiece at economical build rates. Falling centrally within the wider masterplan, the site becomes a crossing point for new walking, cycling and tube access routes established as part of the sustainable mobility strategy. The new civic square will be a picturesque symbol of regeneration for new and existing residents alike. TOTTENHAM HALE PAVILION Client: Argent Related Value: Confidential Status: Detailed Design Overview: Our proposals for a vibrant, mixed-use, dynamic pavilion sit at the heart of London-based developer, Related-Argent's plans for a vibrant new North London neighbourhood. Independent restaurants, shops, cafes, office space, new health centre, and over 1000 homes all form part of a new central public square which the Tottenham Hale Pavilion centralises. Community Impact & Value: The project was commissioned following an invited competition, our response to the brief sought to create a scheme that balanced moments of openness and quieter spaces sheltered from the activity around. These opposing conditions require a suitably dynamic building. Orientated to enclose specific parts of the civic square, the lower volume shifts and steps in plan to provide a mix of shelter and access, giving a duality to the ground floor of the slender scheme. Technical Insights & Challenges: Despite sharing a similar footprint, the upper floor differs dramatically from the ground floor, establishing a strong distinction between base and top. The translucent top is designed to be just as flexible as the active ground level, accommodating different functions throughout the day. Public areas of the first floor provide a considered outlook during the daytime and are illuminated internally at night, becoming a wayfinding beacon and focal point of the square. Key Achievements: The mixed-use 750sqm Pavilion utilises Modern Methods of Construction to create a civic centrepiece at economical build rates. Falling centrally within the wider masterplan, the site becomes a crossing point for new walking, cycling and tube access routes established as part of the sustainable mobility strategy. The new civic square will be a picturesque symbol of regeneration for new and existing residents alike.

Overview: Our second major project for the City of London’s Barbican Centre followed the same principles as the Art Gallery refurbishment: to prioritise retention, repair and reuse as the basis of a contemporary renewal within the Grade-II listed cultural complex. Alongside the intricate design involved in reactivating the shared Pit Theatre and Cinema 1 as a Barbican Centre destination, our approach ensured that the spaces and routes to them were upgraded to be entirely accessible by modern standards. Community Impact & Value: Every design decision sought to respect and reinforce the original architects’ vision of creating an exciting interplay of light, scale and perspective, tied together with a select material palette. The open layout and flexible arrangement of furniture were inspired by original materials, graphics and motifs present across the site. Technical Insights & Challenges: Bespoke and original refurbished furniture concepts were designed in-house and sensitively sat within the wider composition and centre strategy. We designed light fittings that emphasised the foyer’s unique volume, and offered distinctive markers that combined with the new signage for a layered, natural wayfinding approach. Durability and sustainability were key factors in new material selection. Fabrics that line the cinema and foyers utilised natural and recycled yarns that also met the demanding hygiene and maintenance standards required for the public setting. Valchromat, a toxin-free, natural, wood-fibre panel dyed with organic pigments, was used for the refined routed table bases. Above this, deep brass tops shall age gracefully, developing unique patinas further contributing to the rich history of this iconic setting. Key Achievements: A relevant new interior that references the quality and original concepts of the Barbican Centre helps this previously underutilised area into an invigorating and flexible space eagerly used by all. BARBICAN CINEMA 1 Client: Barbican Centre Value: Confidential Status: Completed - Awards: AJ Retrofit Award 2022 Cultural and Religious – Shortlist Hotel, Retail and Leisure – Shortlist Overview: Our second major project for the City of London’s Barbican Centre followed the same principles as the Art Gallery refurbishment: to prioritise retention, repair and reuse as the basis of a contemporary renewal within the Grade-II listed cultural complex. Alongside the intricate design involved in reactivating the shared Pit Theatre and Cinema 1 as a Barbican Centre destination, our approach ensured that the spaces and routes to them were upgraded to be entirely accessible by modern standards. Community Impact & Value: Every design decision sought to respect and reinforce the original architects’ vision of creating an exciting interplay of light, scale and perspective, tied together with a select material palette. The open layout and flexible arrangement of furniture were inspired by original materials, graphics and motifs present across the site. Technical Insights & Challenges: Bespoke and original refurbished furniture concepts were designed in-house and sensitively sat within the wider composition and centre strategy. We designed light fittings that emphasised the foyer’s unique volume, and offered distinctive markers that combined with the new signage for a layered, natural wayfinding approach. Durability and sustainability were key factors in new material selection. Fabrics that line the cinema and foyers utilised natural and recycled yarns that also met the demanding hygiene and maintenance standards required for the public setting. Valchromat, a toxin-free, natural, wood-fibre panel dyed with organic pigments, was used for the refined routed table bases. Above this, deep brass tops shall age gracefully, developing unique patinas further contributing to the rich history of this iconic setting. Key Achievements: A relevant new interior that references the quality and original concepts of the Barbican Centre helps this previously underutilised area into an invigorating and flexible space eagerly used by all.

Overview: RUFFARCHITECTS are collaborating with masterplan architects PRP as part of Pinnacle’s Haringey Development Vehicle tender. The initiative outlines a 20-year strategy delivering significant regeneration and growth across the borough, supported by £2bn of investment. Community Impact & Value: The proposals aim to revitalise Tottenham’s Northumberland Park area, which has been strongly shaped by the aftermath of the 2011 riots. By delivering much-needed housing and neighbourhood improvements, the scheme seeks to foster stability, opportunity, and long-term social value within the community. Technical Insights & Challenges: The tender involves working across a variety of scales, from individual site interventions to the delivery of large-scale masterplan strategies. This presents complexities in coordinating infrastructure, public realm, and community facilities to ensure a cohesive and sustainable urban environment. Key Achievments: The vision sets out the delivery of over 4,500 new homes, forming a cornerstone of wider borough regeneration. Through strong partnership working and strategic planning, the proposals position Northumberland Park as a catalyst for economic and social renewal in Haringey. HARINGEY MASTERPLAN Client: Pinnacle Group Value: Confidential Status: Concept Overview: RUFFARCHITECTS are collaborating with masterplan architects PRP as part of Pinnacle’s Haringey Development Vehicle tender. The initiative outlines a 20-year strategy delivering significant regeneration and growth across the borough, supported by £2bn of investment. Community Impact & Value: The proposals aim to revitalise Tottenham’s Northumberland Park area, which has been strongly shaped by the aftermath of the 2011 riots. By delivering much-needed housing and neighbourhood improvements, the scheme seeks to foster stability, opportunity, and long-term social value within the community. Technical Insights & Challenges: The tender involves working across a variety of scales, from individual site interventions to the delivery of large-scale masterplan strategies. This presents complexities in coordinating infrastructure, public realm, and community facilities to ensure a cohesive and sustainable urban environment. Key Achievments: The vision sets out the delivery of over 4,500 new homes, forming a cornerstone of wider borough regeneration. Through strong partnership working and strategic planning, the proposals position Northumberland Park as a catalyst for economic and social renewal in Haringey.