About RUFF Services The Team Awards Clients Vacancies About Us Founded in 2014 by Paul Ruff, the collaborative studio is engaged in ongoing partnerships with private clients, councils, cultural institutions, developers, and designers. For us, through architecture, we can contribute to a brighter and more sustainable future. With any given context, typology, budget, or complexity, our considered and analytical process aims to arrive at beauty, supported by sound technical solutions and efficient means. From concept to completion, we create carefully crafted architecture that seeks to inspire people and place; whether prestigious mixed-use masterplans or intimate projects capturing the intricacies of everyday domestic life. We believe that meaningful design is the result of open conversation. Our studio is home to a tight-knit group of accomplished, agile designers. Our collective track record of experience enables us to confidently lead with creativity, candour and care - both newer and established clients towards realising their vision. We have fostered an appreciation for the uniqueness of every context; helping shape enduring places wherever we work. With offices in London and Exeter, we are skilled in handling the complexity of the city, as well as regional nuances beyond the capital. Our teams boast a unique blend of specialisms that are design focused and technically adept. This diversity of thought and talent is our foundation and catalyst in creating projects where every detail is designed to last and adapt over generations. At RUFFARCHITECTS we believe that our strength lies in the dedication and talent of our team. We understand that our success is a direct reflection of their hard work and commitment. That's why we are proud to support the Living Wage Employer scheme, ensuring that every member of our team is fairly compensated for their invaluable contributions. By promoting a workplace where everyone is respected and rewarded, we continue to build a stronger, more united company—one that thrives on the well-being of its people. Our team also take pride in supporting various charities close to our hearts. These include Cancer Research, Article 25, and the Architect's Benevolent Society.

Overview: Consisting of a pair of ten and thirteen storey blocks, the 176 home scheme provides a new gateway marker to the developing northern town centre and train station arrival. The former 0.5HA underutilised Network Rail site will enable additional centrally located family housing. Community Impact & Value: Increased significantly during the delivery stages, 70% of the new homes have been completed for Hounslow Council as social rental apartments for local people. The scheme is an exemplar for the joint venture between EcoWorld and Lampton 360. Our detailed design and delivery with CField enables the Lifschutz Davidson Sandilands planning concept to be delivered efficiently and within a tight time frame. Technical Insights & Challenges: Activation and passive supervision via the new residential use to the western side of the Longford River has enabled wider towpath enhancement and connection to Glebelands Park. The large building mass when viewed from the south is chamfered and stepped to provide relief and variation. The private amenity spaces are delivered through four balcony types addressing thermal bridging and assisting in softening gable and long elevations. The wide variation of apartment layouts, sizes and typology creates a welcome offer to new residents. The delivery of these behind the original designed regular façade, created fabric, building services and compliance challenges. This was developed and resolved through close working relationships with the subcontractors and main contractor, delivering a project surpassing the 2022 Part L requirements. Key Achievements: This focus on new social housing delivery shows the importance being placed on regeneration of vacant and contaminated brownfield sites. A scheme that addresses the national housing crisis whilst producing landmark buildings as targeted in the Hounslow development plan. NEW ROAD TRIANGLE Client: Hounslow Council/ EcoWorld Value: 32 million Status: Completed Overview: Consisting of a pair of ten and thirteen storey blocks, the 176 home scheme provides a new gateway marker to the developing northern town centre and train station arrival. The former 0.5HA underutilised Network Rail site will enable additional centrally located family housing. Community Impact & Value: Increased significantly during the delivery stages, 70% of the new homes have been completed for Hounslow Council as social rental apartments for local people. The scheme is an exemplar for the joint venture between EcoWorld and Lampton 360. Our detailed design and delivery with CField enables the Lifschutz Davidson Sandilands planning concept to be delivered efficiently and within a tight time frame. Technical Insights & Challenges: Activation and passive supervision via the new residential use to the western side of the Longford River has enabled wider towpath enhancement and connection to Glebelands Park. The large building mass when viewed from the south is chamfered and stepped to provide relief and variation. The private amenity spaces are delivered through four balcony types addressing thermal bridging and assisting in softening gable and long elevations. The wide variation of apartment layouts, sizes and typology creates a welcome offer to new residents. The delivery of these behind the original designed regular façade, created fabric, building services and compliance challenges. This was developed and resolved through close working relationships with the subcontractors and main contractor, delivering a project surpassing the 2022 Part L requirements. Key Achievements: This focus on new social housing delivery shows the importance being placed on regeneration of vacant and contaminated brownfield sites. A scheme that addresses the national housing crisis whilst producing landmark buildings as targeted in the Hounslow development plan.

About RUFF Services The Team Awards Clients Vacancies The Senior Team DIRECTOR Paul Ruff In 2014, Paul formed RUFFARCHITECTS ; a practice with a simple ambition to design and deliver residential, cultural and commercial architecture that makes a difference. For almost a decade they have done exactly that. Building on his extensive portfolio of leading both large scale, complex mixed-use schemes as well as intimate, bespoke projects. Paul has since honed a careful approach founded on a sensitivity, resourcefulness and responsiveness to client needs. From the intricate refurbishment of The Barbican Centre, to the challenging construction of London Olympic Athletes’ Village, Paul’s ethos of craft and collaboration from concept design through to delivery is always evident. Paul has crafted an ethos of agility and nimbleness, reflecting differing skills each project requires, fostering within the wider team an innovative and accountable approach. Prior to establishing RUFFARCHITECTS , Paul worked for Stirling Prize Winner, Allford Hall Monaghan Morris, and at the award- winning Ian Ritchie Architects on major national and international schemes. As an extension of this work, Paul is an invited lecturer and critic at Oxford Brookes University and guest critic at Central Saint Martins’ architecture faculty. ASSOCIATE Teodora Petrova Teodora joined RUFFARCHITECTS from PTE, bringing with her a broad and detailed knowledge of all types and scales of multi-residential schemes. Her focus is on ensuring site viabilities can create beautiful, deliverable masterplans and housing typologies. As Associate, Teodora oversees all early-stage design in the studio, coupled with delivering some of our largest residential projects, including consistent notable projects over 18m. She chairs peer design reviews at each RIBA stage, which include buildability and sustainability checklists based on our studios key values of innovative, sustainable, and accountable design. Teodora's in-depth experience provides the perfect basis for initiatives and lessons learnt at all stages to be incorporated into deliverable design development. Alongside her extensive residential portfolio Teodora’s passion is community based and cultural projects and she has led the design on a number of our key repeat client commissions. RUFFARCHITECTS experience in sensitive sites, ranging from listed buildings, conservation areas and areas of outstanding natural beauty provide a wide range of considerations to be carefully integrated into each emerging scheme design.

Overview: Achieving a total of 301 units across 13 levels at Phase 1, this student accommodation project on Beresford Street sits on a 0.95HA site, becoming a crucial part of the Woolwich townscape. The scheme boasts 9,537sqm of amenity and accommodation, covering both cluster and studio unit types. Phase 2 delivers an additional 120 units, significantly enhancing the overall offer to residents. Community Impact & Value: The design provides improved active frontages to Beresford Street while respecting nearby heritage assets. Set back levels help to break up the building's massing and reduce the visual dominance of its height. A combination of external and internal amenity provisions promote social connection and student well-being. Technical Insights & Challenges: Co-ordination with specialist subcontractors has allowed for detailed articulation across the scheme, namely the chamfered brick detailing to the window reveals and carefully chosen material palette. The sensitive context adjacent to a conservation area required ongoing collaboration with the local authority planning department, to deliver a contextually relevant yet innovative building. Ongoing focus on landscaping design has been key in supporting and increasing local biodiversity. Key Achievements: Located prominently on Beresford Street, the scheme forms an integral part of the wider Woolwich Arsenal master plan. It is currently on site in line with the construction programme, with occupation due in 2026. BERESFORD STREET Client: Hurlington Capital & QIP Value: PH 1: 30.9m, PH 2: 15.6m Status: Construction Overview: Achieving a total of 301 units across 13 levels at Phase 1, this student accommodation project on Beresford Street sits on a 0.95HA site, becoming a crucial part of the Woolwich townscape. The scheme boasts 9,537sqm of amenity and accommodation, covering both cluster and studio unit types. Phase 2 delivers an additional 120 units, significantly enhancing the overall offer to residents. Community Impact & Value: The design provides improved active frontages to Beresford Street while respecting nearby heritage assets. Set back levels help to break up the building's massing and reduce the visual dominance of its height. A combination of external and internal amenity provisions promote social connection and student well-being. Technical Insights & Challenges: Co-ordination with specialist subcontractors has allowed for detailed articulation across the scheme, namely the chamfered brick detailing to the window reveals and carefully chosen material palette. The sensitive context adjacent to a conservation area required ongoing collaboration with the local authority planning department, to deliver a contextually relevant yet innovative building. Ongoing focus on landscaping design has been key in supporting and increasing local biodiversity. Key Achievements: Located prominently on Beresford Street, the scheme forms an integral part of the wider Woolwich Arsenal master plan. It is currently on site in line with the construction programme, with occupation due in 2026.

Overview: Our second major project for the City of London’s Barbican Centre followed the same principles as the Art Gallery refurbishment: to prioritise retention, repair and reuse as the basis of a contemporary renewal within the Grade-II listed cultural complex. Alongside the intricate design involved in reactivating the shared Pit Theatre and Cinema 1 as a Barbican Centre destination, our approach ensured that the spaces and routes to them were upgraded to be entirely accessible by modern standards. Community Impact & Value: Every design decision sought to respect and reinforce the original architects’ vision of creating an exciting interplay of light, scale and perspective, tied together with a select material palette. The open layout and flexible arrangement of furniture were inspired by original materials, graphics and motifs present across the site. Technical Insights & Challenges: Bespoke and original refurbished furniture concepts were designed in-house and sensitively sat within the wider composition and centre strategy. We designed light fittings that emphasised the foyer’s unique volume, and offered distinctive markers that combined with the new signage for a layered, natural wayfinding approach. Durability and sustainability were key factors in new material selection. Fabrics that line the cinema and foyers utilised natural and recycled yarns that also met the demanding hygiene and maintenance standards required for the public setting. Valchromat, a toxin-free, natural, wood-fibre panel dyed with organic pigments, was used for the refined routed table bases. Above this, deep brass tops shall age gracefully, developing unique patinas further contributing to the rich history of this iconic setting. Key Achievements: A relevant new interior that references the quality and original concepts of the Barbican Centre helps this previously underutilised area into an invigorating and flexible space eagerly used by all. BARBICAN CINEMA 1 Client: Barbican Centre Value: Confidential Status: Completed - Awards: AJ Retrofit Award 2022 Cultural and Religious – Shortlist Hotel, Retail and Leisure – Shortlist Overview: Our second major project for the City of London’s Barbican Centre followed the same principles as the Art Gallery refurbishment: to prioritise retention, repair and reuse as the basis of a contemporary renewal within the Grade-II listed cultural complex. Alongside the intricate design involved in reactivating the shared Pit Theatre and Cinema 1 as a Barbican Centre destination, our approach ensured that the spaces and routes to them were upgraded to be entirely accessible by modern standards. Community Impact & Value: Every design decision sought to respect and reinforce the original architects’ vision of creating an exciting interplay of light, scale and perspective, tied together with a select material palette. The open layout and flexible arrangement of furniture were inspired by original materials, graphics and motifs present across the site. Technical Insights & Challenges: Bespoke and original refurbished furniture concepts were designed in-house and sensitively sat within the wider composition and centre strategy. We designed light fittings that emphasised the foyer’s unique volume, and offered distinctive markers that combined with the new signage for a layered, natural wayfinding approach. Durability and sustainability were key factors in new material selection. Fabrics that line the cinema and foyers utilised natural and recycled yarns that also met the demanding hygiene and maintenance standards required for the public setting. Valchromat, a toxin-free, natural, wood-fibre panel dyed with organic pigments, was used for the refined routed table bases. Above this, deep brass tops shall age gracefully, developing unique patinas further contributing to the rich history of this iconic setting. Key Achievements: A relevant new interior that references the quality and original concepts of the Barbican Centre helps this previously underutilised area into an invigorating and flexible space eagerly used by all.

Overview: Our mixed-tenure scheme provides 19 terrace houses forming part of a wider three-site development of over 100 much needed family homes. These are bolstered by supporting new uses including a sports centre, vibrant cafe, local business units and vital healthcare services. The masterplan established new streets responding to the mansion block and community centre completed during Phase 1. Community Impact & Value: Driving our clients’ ambitions for creating high quality social housing, this detailed design and construction phase focuses on three and four-bedroom family homes. At the heart of the interlinked schemes are the two new Community Centres and office for Emmaus, a charity providing job opportunities and training for the homeless and vulnerable members of society. Technical Insights & Challenges: Slimline coping profiles distinguish different housing types while bringing an element of playfulness referencing the historic Oxford skyline. The distinctive slate roofs sit above calm, rhythmic elevation of textured brick and punched apertures. The slatted timber volume creates a hard-working porch that conceals storage, providing privacy and a sense of arrival. Importantly, it also adds a delicate layering to the facades at eye level, lending warmth and homeliness. Modern, modular, hybrid SIPs construction facilitated an increased speed in delivery and reduction of on-site waste. Our sustainability principles also informed our landscape strategy. New opportunities for active travel are incorporated alongside a series of new ponds forming part of a wider network of Sustainable Urban Drainage with increasing biodiversity. Key Achievements: The scheme is used as a benchmark for the JV partner Oxford City Council, in delivering contextual high quality new social housing. The rehousing of families on the housing waiting list saw over 600 applicants per property, balancing need with a desire to live in well planned and beautiful affordable building. DORA CARR CLOSE Client: Greensquare Value: 3 million Status: Completed - Awards: Oxford Preservation Trust Award 2019 New Building - Winner Civic Trust Award 2019 - Nomination Housing Design Awards 2019- Nomination RIBA Regional (South) Award - Nomination Overview: Our mixed-tenure scheme provides 19 terrace houses forming part of a wider three-site development of over 100 much needed family homes. These are bolstered by supporting new uses including a sports centre, vibrant cafe, local business units and vital healthcare services. The masterplan established new streets responding to the mansion block and community centre completed during Phase 1. Community Impact & Value: Driving our clients’ ambitions for creating high quality social housing, this detailed design and construction phase focuses on three and four-bedroom family homes. At the heart of the interlinked schemes are the two new Community Centres and office for Emmaus, a charity providing job opportunities and training for the homeless and vulnerable members of society. Technical Insights & Challenges: Slimline coping profiles distinguish different housing types while bringing an element of playfulness referencing the historic Oxford skyline. The distinctive slate roofs sit above calm, rhythmic elevation of textured brick and punched apertures. The slatted timber volume creates a hard-working porch that conceals storage, providing privacy and a sense of arrival. Importantly, it also adds a delicate layering to the facades at eye level, lending warmth and homeliness. Modern, modular, hybrid SIPs construction facilitated an increased speed in delivery and reduction of on-site waste. Our sustainability principles also informed our landscape strategy. New opportunities for active travel are incorporated alongside a series of new ponds forming part of a wider network of Sustainable Urban Drainage with increasing biodiversity. Key Achievements: The scheme is used as a benchmark for the JV partner Oxford City Council, in delivering contextual high quality new social housing. The rehousing of families on the housing waiting list saw over 600 applicants per property, balancing need with a desire to live in well planned and beautiful affordable building.

Overview: On a private road amongst the rolling downlands and lush meadows of Ashridge Estate sits Birchwood, an ageing 1970s family home within a verdant plot surrounded by ancient trees. Our proposed refurbishment sensitively works with the existing building and its magnificent setting within The Chilterns, an Area of Natural Beauty, to create a low-carbon, locally-crafted renovation. Community Impact & Value: It is more common locally, to demolish and replace dated homes. Here, we retain, recycle and reuse existing elements as part of a retrofirst approach that transforms a dated building into a contemporary home. Strengthening the connection between the interiors and the landscape guides the design and unification of both new and existing spaces. Each elevation is unique in composition but united in material and ethos, reading as a whole, orienting itself towards the rich and varied views of the landscape. Technical Insights & Challenges: Local materials and craftsmanship create a new twist on the prevailing vernacular, referencing the strong architectural tradition in The Chilterns and creating a meaningful connection to its history. Hand-crafted tiles face the first floor walls and seamlessly clad the roof, accomplishing a form that is simultaneously refined and contextual. Below, the ground floor palette of knapped flint gabions in varied tones, metal canopies and floor-to-ceiling openings create an elegant datum. Key Achievements: Our sustainability strategy adopts a ‘fabric-first’ low carbon approach, working to upgrade the existing building before proposing anything new. We are minimising the use of new building fabric, thereby combining environmental and economical benefits. Utilisation of innovative solar shading applications facilitate control of the internal climate and reduces energy demand whilst allowing natural light to filter deep into the plan. BIRCHWOOD Client: Private Value: Confidential Status: Detailed Design Overview: On a private road amongst the rolling downlands and lush meadows of Ashridge Estate sits Birchwood, an ageing 1970s family home within a verdant plot surrounded by ancient trees. Our proposed refurbishment sensitively works with the existing building and its magnificent setting within The Chilterns, an Area of Natural Beauty, to create a low-carbon, locally-crafted renovation. Community Impact & Value: It is more common locally, to demolish and replace dated homes. Here, we retain, recycle and reuse existing elements as part of a retrofirst approach that transforms a dated building into a contemporary home. Strengthening the connection between the interiors and the landscape guides the design and unification of both new and existing spaces. Each elevation is unique in composition but united in material and ethos, reading as a whole, orienting itself towards the rich and varied views of the landscape. Technical Insights & Challenges: Local materials and craftsmanship create a new twist on the prevailing vernacular, referencing the strong architectural tradition in The Chilterns and creating a meaningful connection to its history. Hand-crafted tiles face the first floor walls and seamlessly clad the roof, accomplishing a form that is simultaneously refined and contextual. Below, the ground floor palette of knapped flint gabions in varied tones, metal canopies and floor-to-ceiling openings create an elegant datum. Key Achievements: Our sustainability strategy adopts a ‘fabric-first’ low carbon approach, working to upgrade the existing building before proposing anything new. We are minimising the use of new building fabric, thereby combining environmental and economical benefits. Utilisation of innovative solar shading applications facilitate control of the internal climate and reduces energy demand whilst allowing natural light to filter deep into the plan.

Architecture | RUFFARCHITECTS | Soho | Architect in London, England RUFFARCHITECTS Projects News Studio Search 28-30 Hanway Street, London, W1T 1UL / +44 (0) 203 814 8992 / info@ruffarchitects.co.uk © 2026 By RUFFARCHITECTS

Overview: This new student accommodation scheme in High Wycombe consists of two blocks at 6 storeys achieving a total of 182 units. This 9,106sqm project feeds into a wider masterplan that RUFFARCHITECTS are developing, serving as the foundational element for the broader residential strategy. The development looks to transform the 1.3HA site, uplifting the existing student village in Hughenden. Community Impact & Value: The design aims to elevate the standard of student accommodation, setting new benchmarks within the sector. With a diverse range of communal amenity spaces and a forward-thinking approach to landscaping, the scheme prioritizes the well-being of its residents. Collaboration with Harman Hughenden Park Limited and BNU has been instrumental in keeping the design focused on the needs of its users, whilst catering to tight project timelines. Technical Insights & Challenges: The roofscape and elevational design create a compelling balance between the past and the present. A stepped form visually breaks up the building whilst maximising the internal floor plan. The bedroom units have been efficiently planned to a standard layout, dimension, and typology, creating a successful mass on site which considers all the various constraints of its existing development. Brick variation provides relief to the large mass and softens the impact of a repetitive facade. Passivhaus principles have been integrated from the outset, working closely with sustainability and energy consultants to maintain a fabric first approach. The scheme aims to meet Net Zero Carbon standards, supporting the university in their wider mission of achieving Net Zero Carbon by 2030. Key Achievements: The project maintains a conscious balance of cost, deliverables, and sustainability targets, as a nationally leading example of purpose built student accommodation, working to a fast-paced programme for construction in 2027. BUCKS NEW UNIVERSITY Client: Harman Hughenden Park Limited Value: 16.5 million Status: Planning Overview: This new student accommodation scheme in High Wycombe consists of two blocks at 6 storeys achieving a total of 182 units. This 9,106sqm project feeds into a wider masterplan that RUFFARCHITECTS are developing, serving as the foundational element for the broader residential strategy. The development looks to transform the 1.3HA site, uplifting the existing student village in Hughenden. Community Impact & Value: The design aims to elevate the standard of student accommodation, setting new benchmarks within the sector. With a diverse range of communal amenity spaces and a forward-thinking approach to landscaping, the scheme prioritizes the well-being of its residents. Collaboration with Harman Hughenden Park Limited and BNU has been instrumental in keeping the design focused on the needs of its users, whilst catering to tight project timelines. Technical Insights & Challenges: The roofscape and elevational design create a compelling balance between the past and the present. A stepped form visually breaks up the building whilst maximising the internal floor plan. The bedroom units have been efficiently planned to a standard layout, dimension, and typology, creating a successful mass on site which considers all the various constraints of its existing development. Brick variation provides relief to the large mass and softens the impact of a repetitive facade. Passivhaus principles have been integrated from the outset, working closely with sustainability and energy consultants to maintain a fabric first approach. The scheme aims to meet Net Zero Carbon standards, supporting the university in their wider mission of achieving Net Zero Carbon by 2030. Key Achievements: The project maintains a conscious balance of cost, deliverables, and sustainability targets, as a nationally leading example of purpose built student accommodation, working to a fast-paced programme for construction in 2027.

Overview: Our proposals for a vibrant, mixed-use, dynamic pavilion sit at the heart of London-based developer, Related-Argent's plans for a vibrant new North London neighbourhood. Independent restaurants, shops, cafes, office space, new health centre, and over 1000 homes all form part of a new central public square which the Tottenham Hale Pavilion centralises. Community Impact & Value: The project was commissioned following an invited competition, our response to the brief sought to create a scheme that balanced moments of openness and quieter spaces sheltered from the activity around. These opposing conditions require a suitably dynamic building. Orientated to enclose specific parts of the civic square, the lower volume shifts and steps in plan to provide a mix of shelter and access, giving a duality to the ground floor of the slender scheme. Technical Insights & Challenges: Despite sharing a similar footprint, the upper floor differs dramatically from the ground floor, establishing a strong distinction between base and top. The translucent top is designed to be just as flexible as the active ground level, accommodating different functions throughout the day. Public areas of the first floor provide a considered outlook during the daytime and are illuminated internally at night, becoming a wayfinding beacon and focal point of the square. Key Achievements: The mixed-use 750sqm Pavilion utilises Modern Methods of Construction to create a civic centrepiece at economical build rates. Falling centrally within the wider masterplan, the site becomes a crossing point for new walking, cycling and tube access routes established as part of the sustainable mobility strategy. The new civic square will be a picturesque symbol of regeneration for new and existing residents alike. TOTTENHAM HALE PAVILION Client: Argent Related Value: Confidential Status: Detailed Design Overview: Our proposals for a vibrant, mixed-use, dynamic pavilion sit at the heart of London-based developer, Related-Argent's plans for a vibrant new North London neighbourhood. Independent restaurants, shops, cafes, office space, new health centre, and over 1000 homes all form part of a new central public square which the Tottenham Hale Pavilion centralises. Community Impact & Value: The project was commissioned following an invited competition, our response to the brief sought to create a scheme that balanced moments of openness and quieter spaces sheltered from the activity around. These opposing conditions require a suitably dynamic building. Orientated to enclose specific parts of the civic square, the lower volume shifts and steps in plan to provide a mix of shelter and access, giving a duality to the ground floor of the slender scheme. Technical Insights & Challenges: Despite sharing a similar footprint, the upper floor differs dramatically from the ground floor, establishing a strong distinction between base and top. The translucent top is designed to be just as flexible as the active ground level, accommodating different functions throughout the day. Public areas of the first floor provide a considered outlook during the daytime and are illuminated internally at night, becoming a wayfinding beacon and focal point of the square. Key Achievements: The mixed-use 750sqm Pavilion utilises Modern Methods of Construction to create a civic centrepiece at economical build rates. Falling centrally within the wider masterplan, the site becomes a crossing point for new walking, cycling and tube access routes established as part of the sustainable mobility strategy. The new civic square will be a picturesque symbol of regeneration for new and existing residents alike.